As part of an on-going series profiling people, institutions and programs in the EPIC People community, Katharina Rochjadi of Swinburne University of Technology has now profiled Elizabeth F. Churchill, Director of User Experience at Google.
“Conducting ethnographic work is not an end in itself. Elizabeth believes that by being a design ethnographer we are in the â€˜business of translationâ€™. We are making observations that can be interpreted to development teams or business partners. She also thinks that there might be a scenario in which we have to accept being wrong about our assumptions.”