MJ: I’d say that many service companies have traditionally worked with management consultants, not with design consultants.
RH: What do you think is the fundamental difference in working with those different types of consultancies? Design versus management consulting.
MJ: As a design company we are trying to visualize the future from a customer point of view. We always start with what a customer needs, what the stakeholders need. I think that management consultants start with, “What are your technological constraints? What are your operational constraints? How can you leverage them?”
I think we tend to push people a little bit further than a management consultancy. We say, â€œWell, your customers need this and youâ€™re not delivering â€” it may be quite a large stretch for you â€” but itâ€™s what you have to do to compete in this space to satisfy those needs.â€ It sets up a different dynamic of where you are today and where youâ€™re going.
(via Usability in the News)