Ambient discoverability on a design shopping site

Karl Long of Customer Experience Strategy reviews, a shopping site that sells an extremely eclectic mix of products, it seems like a stylish, urban outfitters for grown ups. The web site is a flash extraviganza that puts to sham, essentially breaks every rule in the book when it comes to ecommerce, web design, usability etc. and it works brilliantly.

He argues that the site uses flash in some very interesting and entirely appropriate ways that makes sense for the kind of store it is, and continues with a discussion of findability and discoverability, settling on the new concept of “ambient discoverability”.

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