24 October 2013

‘An Overview of Service Design for the Private and Public Sectors’ report

Be the first to share
Media
Business
Services
Social Issues

Service design is an approach to innovating both private and public sector services that places the user at the heart of the development process. Service design is concerned with the customer experience and ensuring optimal interactions between the service provider and the service user through various ‘touch points’. Whether it is a small to medium-sized company (SME) or a local public authority, in developing new services, organisations can become preoccupied with the empirical data and develop services that are too far removed from the individual. The value of a service design approach is that it involves engaging the users directly in service development through action research, which provides a qualitative and human dimension to service development leading to increased desirability, usability and efficiency.

This SEE Policy Booklet seeks to answer some fundamental questions public officials may have about service design: What is service design? What are the benefits of a service design approach? Why engage in service design now? How does service design compare to other innovation methods? What are service design methods and tools? Subsequently, the booklet presents case studies of service design in the private and public sectors to illustrate service design processes in practice.

Private sector case studies:
– Aggrelek, a Welsh manufacturing company, that developed a service offering around their core business
– Service design tools and methods to companies in the tourism sector in Lapland in Finland

Public sector case studies:
– The Municipality of Rijkevorsel in Flanders
– The London Borough of Barking and Dagenham Council

SEE is a network of 11 European partners sharing international best practice to accelerate the adoption of design into government mainstream practices, policy and programmes.

Be the first to share
20 November 2018
Journal of Business Anthropology devoted to design anthropology
The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. The theme of the latest issue - Vol 7, …
24 October 2018
[Book] Challenging the City Scale
Challenging The City Scale: Journeys in People-Centred Design Ed. by Cité du Design (Saint-Etienne) and Clear Village (London) Birkhäuser, 2018, 176 pages (free ebook) This 176 pages book is released by the famous international publisher Birkhäuser, and co-edited …
8 October 2018
Designing for positive impact and human flourishing
A few days ago Experientia attended the Service Design Days in Barcelona. One of the surprise presentations was by Anna Pohlmeyer, who co-directs the Delft Institute for Positive Design. Although the title seemed a bit airy …
25 June 2018
15 principles of good service design
Lou Downe, Director of Design and Service Standards for the UK Government based at GDS, is concerned that we don’t have discernible professional standards for service design. Instead of talking "about what we’re trying to …
9 June 2018
[Book] Radical Help – by Hilary Cottam
Radical Help - How we can remake the relationships between us and revolutionise the welfare state By Hilary Cottam Virago Publishing June 2018, 320 pages > Book talk at the RSA How should we live: how should we care for …
11 May 2018
[Book] Massive Codesign
Massive Codesign. A Proposal for a Collaborative Design Framework By Anna Meroni, Daniela Selloni and Martina Rossi Released with the Creative Commons License Attribution-NoDerivatives 3.0 Italia (CC BY-ND 3.0 IT) in the peer reviewed Design International series …
27 April 2018
Impact through Design – Event in Turin, Italy
(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull'impatto …
21 April 2018
[Book] An Introduction to Service Design
An Introduction to Service Design: Designing the Invisible By Lara Penin Bloomsbury Visual Arts, May 2018 344 pages A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles