Andrë Braz’s experience design manifesto

The Brazilian experience designer Andrë Braz, who is user experience design manager at the Globo Corporation, has published an appealing Experience Design Manifesto. Here is his reasoning behind it:

I have always thought that most designers pay little attention to the subjective side of what’s known as User Experience. Everybody knows it’s there, but they don’t strive to understand it, probably because it’s harder to measure and to bridge a concept to a more tangible solution.

Being a true fan of this constant challenge of understanding the intangible, I thought of bringing together ideas to share with everyone that thinks, reads, writes or talks about this. That is the reason I have created a blog at first time.

Later, inspired by some talks, I had this idea of writing a tiny manifesto: something that could point the way in which I believe design should be done. Since we are dealing with the way people feel, it is important we use any knowledge we have in a good way.

Of course, when you write something and name it “manifesto”, the first reaction is to think of it as something supposed to be big and judge it’s content. That’s great, because the clash of different visions can be very powerful, and getting people to criticize it will bring a better understanding of those issues. And yes, it will evolve through time.

So there it is. I got a name for it, worked on a logo and uploaded this simple page.

(via Adaptive Path)