Anthro-Vision: a new way to see in business and life

Simon Roberts of Stripe Partners has written an excellent review of Gillian Tett‘s new book “Anthro-Vision” for the Epic website:

If there’s one simple message for the general reader in her new book Anthro-Vision it is this: the promise and value of anthropology lies in making visible that which is close to hand but ignored. It offers a means to see the world differently.

There’s also a message for those whose work involves the application of anthropological thinking or ethnography: we should revisit our own assumptions about how we conceive of and communicate our value. The book is a resounding call to arms in a world beset by a ‘tunnel vision’.