Insights curated by Experientia, the international UX consultancy

Apple in their eyes [Fast Company]

20 Jun 2005
Design (general), Experience design, HCD / UXD, Usability

The iPod — with its sublime design, intuitive usability, and unparalleled cool quotient — set a new standard by which all other MP3 players are judged. Four rivals (Whipsaw, Sony, Dell and Innodesign) talk about designing their answer to the iPod.
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