As products become more interactive, the focus shifts to the psychological
“As products become more interactive, the focus shifts to the psychological,” argues Gentry Underwood, who focuses on social media and collaborative software at IDEO, in a guest article for Core77.
“And with the networking of devices together, we see yet another shift—this time towards the sociological and anthropological. Now the designer must understand not only anthropometrics and cognitive science, but also ethnography and sociology, for an effective design must ‘work’ at all of these levels at once.”
Here is another quote:
“Human-centered approaches to industrial and interaction design have long focused on studying human behavior to create informed and appropriate designs. A social interaction designer must consider not only people, environment, and existing tools, but also the unseen elements of the system such as social relationships, power dynamics, and cultural rules.”
