“Talk to the people doing AR research, and they seem to think that the awkwardness of using AR — holding your phone up in front of you; holding your Esquire in front of your computer — will work itself out. But they may be underestimating the power of human habit. We have been ingesting information the old fashioned way for hundreds of years: by looking at a static image and using our brains, not our smartphone cameras, to meld it with reality. Maps, newspapers, books, computers — they’re very different “technologies,” but they all work essentially the same way: our brains provide the milieu. AR wants to derail that relationship. That’s going to be a tough sell.”
Chris Dannen writes in Fast Company that Augmented Reality is overblown, and doesn’t expect apps like Layar to drastically change the way we live our everyday lives.