Balance generated content – towards the end of user generated content?
Laurent Haug, founder of the LIFT conference, argues on the blog of the Swiss internet consultancy Ballpark, that we are moving away from the “all users are born equal” utopia, and entering a more balanced, productive and sustainable era where powers are divided again.
He distinguishes between three types of people:
- the users, the legendary and volatile “content generators”, needed to scale the system to a dimension where it starts to matter.
- the drivers, those building the community framework and, indirectly, allowing the participation incentives to flourish.
- the experts, bringing credibility to the whole edifice by sharing their extensive knowledge of their part of the knowledge long tail.