“Today’s mobile audience primarily falls into four groups. “Mobile first” – people who use mobile as their primary access point to the internet. “Mobile lifestyle” – those who love the convenience of mobile services when they’re on the move. “Addicted devotees” – the gadget lovers on their phones all the time, even in the internet connected home, and “social animals” – people particularly driven by social networking.
It’s with these people in mind we focus on today’s mobile propositions.”
During a keynote address at Mobile World Congress in Barcelona, Erik Huggers, the BBC Director of Future Media and Technology, shared his plans to make BBC Online even more accessible on mobiles, and what the industry can do collectively to further open up the huge potential of mobile for the benefit of the audience.