Behaviour change as value proposition

Chris Risdon, senior experience designer at Adaptive Path, looks at the explosion of smart products, which passively collect data about you and your specific behavior, and tell you a story which is designed to directly influence you, and argues that their very value proposition lies in behaviour change:

“These are products that have an explicit or implicit value proposition based on influencing your behavior. They’ve been around for a long time: smoking cessation and weight lose programs just to name a couple. But these highly personal solutions are exponentially enabled thanks to sensor technology.”

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