Better preparing portfolio companies with experience design [Red Herring]

Sierra Ventures
A venture capital firm has teamed up with a user experience design company with the aim of better-preparing portfolio companies for the highly competitive consumer Internet arena.

The idea behind the collaboration between Sierra Ventures and Adaptive Path is to give Sierra’s consumer Internet portfolio companies some dedicated advice and product development work. The difference here is that Adaptive Path will also get a small equity stake in the start-ups with which it works.

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