Behavioral Economics combines the insights of Economics and Psychology to identify how individuals deviate from the standard assumptions of economic theory and to build systematic deviations into improved models of human behavior. These models allow researchers to better describe and predict individual behavior. Lessons from Behavioral Economics can be leveraged to design large-scale public health interventions and achieve policy goals.
This chapter begins with a broad overview of Behavioral Economics and identifies settings in which policy makers may wish to intervene in health decisions. The rest of the chapter explores four major topic areas within Behavioral Economics — reward incentives, information and salience, context and framing, and social forces — and investigates their influence on health behaviors including medication adherence, obesity and weight control, and medical donation.
Within each of the four topic areas we discuss the relevant predictions of standard economic theory, we provide evidence of the behavioral forces that lead individuals to deviate from these predictions, and then we describe various public health interventions that have leveraged the lessons of Behavioral Economics to achieve policy goals.
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Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
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Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]