18 January 2018

[Book] Driverless Cars: On A Road to Nowhere

Be the first to share
Media
Business
Services
Social Issues

Driverless Cars: On A Road to Nowhere
Christian Wolmar
London Publishing Partnership
Jan 2018, 136 pages

Driverless cars are the future. That is what the tech giants, the auto industry and even the government want us to think. Almost daily there are media stories about how we will soon all be able to rip up our driving licences, sit in the back seat and let the car take us around.

But is this really going to happen?

Christian Wolmar has dug behind the hype and found a very different story. We are nowhere near this driverless utopia. Indeed it may prove to be impossible to reach. And even if it were achievable, does anyone want it? Far from reducing traffic and pollution, millions of zombie cars on the roads would make them worse.

Wolmar looks at the technical and other difficulties that make this driverless future a very uncertain proposition. He finds that it is the tech companies and the auto manufacturers who are desperate to get us out of the driving seat, and argues that far from making the roads safer, driverless cars may well make them more dangerous.

This entertaining polemic sets out the many technical, legal and moral problems that obstruct the path to a driverless future, and debunks many of the myths around that future’s purported benefits.

Christian Wolmar is an award-winning writer and broadcaster and is widely acknowledged as one of the UK’s leading commentators on transport. He is the author of more than a dozen books on transport issues including ‘Are Trams Socialist?’ and regularly appears on TV and radio. He has written for The New Statesman, The Times, The Guardian and The Oldie among many other publications.

Be the first to share
5 April 2019
The story of Spotify personas
Spotify's product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an …
4 April 2019
Old, online, and fed on lies: How an aging population will reshape the internet
Although many older Americans have, like the rest of us, embraced the tools and playthings of the technology industry, a growing body of research shows they have disproportionately fallen prey to the dangers of internet …
16 February 2019
[Book] The Next Billion Users: Digital Life Beyond the West
The Next Billion Users: Digital Life Beyond the West by Payal Arora Harvard University Press, 2019 280 pages A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to …
20 January 2019
[Book] The Age of Surveillance Capitalism
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of …
11 January 2019
[Book] Left to Our Own Devices
Left to Our Own Devices: Outsmarting Smart Technology to Reclaim Our Relationships, Health, and Focus Margaret E. Morris MIT Press, 2018 192 pages Unexpected ways that individuals adapt technology to reclaim what matters to them, from working through conflict …
4 January 2019
Why data is never raw
"Except in divine revelation, data is never simply given, nor should it be accepted on faith," writes Nick Barrowman in The New Atlantis. "How data are construed, recorded, and collected is the result of human …
1 January 2019
Daniel Kahneman on cutting through the noise
You might be surprised by what occupies Daniel Kahneman’s thoughts. “You seem to think that I think of bias all the time,” he tells esteemed economist Tyler Cowen. “I really don’t think of bias that …
22 December 2018
The tyranny of story
In this BBC Radio 4 series, British journalist John Harris examines the potency of narrative, both in the stories that define us as individuals and in those that shape our understanding of the public domain. Story …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles