Driverless Cars: On A Road to Nowhere
London Publishing Partnership
Jan 2018, 136 pages
Driverless cars are the future. That is what the tech giants, the auto industry and even the government want us to think. Almost daily there are media stories about how we will soon all be able to rip up our driving licences, sit in the back seat and let the car take us around.
But is this really going to happen?
Christian Wolmar has dug behind the hype and found a very different story. We are nowhere near this driverless utopia. Indeed it may prove to be impossible to reach. And even if it were achievable, does anyone want it? Far from reducing traffic and pollution, millions of zombie cars on the roads would make them worse.
Wolmar looks at the technical and other difficulties that make this driverless future a very uncertain proposition. He finds that it is the tech companies and the auto manufacturers who are desperate to get us out of the driving seat, and argues that far from making the roads safer, driverless cars may well make them more dangerous.
This entertaining polemic sets out the many technical, legal and moral problems that obstruct the path to a driverless future, and debunks many of the myths around that future’s purported benefits.
Christian Wolmar is an award-winning writer and broadcaster and is widely acknowledged as one of the UK’s leading commentators on transport. He is the author of more than a dozen books on transport issues including ‘Are Trams Socialist?’ and regularly appears on TV and radio. He has written for The New Statesman, The Times, The Guardian and The Oldie among many other publications.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]