[Book] Engaged: Designing for Behavioral Change

Engaged: Designing for Behavioral Change
by Amy Bucher
Rosenfeld Media
March 2020, 320 pages

Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute to physical, mental, and financial health and well-being. Before joining Mad*Pow in 2016, Amy worked on behavior change products in-house at CVS Health and Johnson & Johnson. Amy received her A.B. from Harvard University, and her M.A. and Ph.D. in organizational psychology from the University of Michigan, Ann Arbor. She’s a frequent speaker at behavior change and UX conferences where she talks about motivation, engagement, and product design.

Table of Contents

Chapter 1 – A Kind of Magic: Psychology and Design Belong Together
Chapter 2 – Pictures of Success: Measurement and Monitoring
Chapter 3 – It’s My Life: Making Meaningful Choices
Chapter 4 – Weapons of Choice: Make Decisions Easier
Chapter 5 – Something in the Way: Diagnosing Ability Blockers
Chapter 6 – Fix You: Solving Ability Blockers
Chapter 7 – Harder, Better, Faster, Stronger: Designing for Growth
Chapter 8 – Come Together: Design for Connection
Chapter 9 – Mr. Roboto: Connecting with Technology
Chapter 10 – A Matter of Trust: Design Users Can Believe In
Chapter 11 – Someday Never Comes: Design for the Future Self
Chapter 12 – Nothing’s Gonna Stop Us Now: Go Forth and Engage