Business Week interviews Peter Morville on ambient findability
Business Week just published an interview by Liz Danzico (AIGA) with author Peter Morville on his new book Ambient Findability and on what it means to be able to find anything from anywhere at anytime, thanks to ubiquitous computing and the Net.
“Intelligence is moving to the edges, flowing through wireless devices, empowering individuals and distributed teams. Ideas spread like wildfire, and information is in the air, literally. And yet with this wealth of instantly accessible information, we still experience disorientation. We still wander off the map.
How do we make decisions in the information age? How do we know enough to ask the right questions? How do we find the best product, the right person, the data that makes a difference?
In Ambient Findability, Morville searches for the answers in the strange connections among social software, semantic webs, evolutionary psychology and interaction design. And, he explains how the journey from push to pull is changing not only the rules of marketing and design, but also the nature of authority and the destination of our culture.”
