Business Week reviews IDEO’s most recent book

Business Week just published a review on Tom Kelley’s new book “The Ten Faces of Innovation” (see also my earlier post).

Though critical of the fact that all insights are filtered through only one design consultancy, IDEO, the reviewer praises the book for its capacity in building processes for an idea-generating culture within companies, and in the end boost companies’ level of innovation.

Read full review

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