“NPR embarked on a major redesign of its web presence in April 2008. Its existing web platform and content management system (CMS) were outdated (it had been six years since our last redesign) and failed to provide the functionality for delivery of NPRâ€™s signature storytelling and news reporting. An outside firmâ€”Schematicâ€”was hired to provide the initial visual design and information architecture, but the final product was developed in-house via a collaborative effort among NPRâ€™s editorial, user experience, design and application development teams.”
On July 27, 2009, National Public Radio (NPR) relaunched the website www.npr.org through the efforts of its in-house design team and interactive agency Schematic. Senior interaction designer Neylan describes the massive task in a case study written for AIGA.