Philips makes experience design the heart of all its design efforts:

“Experience Design is about creating and specifying the quality of a person’s experience throughout the entire period of engagement with a value proposition such as a product.

Experience Design can be seen as the dynamic glue that binds together all elements of design identity in terms of cultural style, character and personality. This covers everything from innovation design, product design, user interface and interaction design to new media and internet design, product communication and packaging design, retail and exhibition design, and more.”

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