Chris Lawer on how firms can co-create knowledge with their customers

In his blog Chris Lawer of The OMC Group just posted a copy of the presentation he gave to the research panel at Cranfield University School of Management.

The pdf paper defines the “story of co-creation”, explores his research question, presents a conceptual framework for market-learning capabilities (before and after co-creation) and suggests some of the challenges to be resolved when conducting the research.

Download presentation (pdf, 932 kb)

(via Customer Experience Strategy)

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