Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive biases (e.g. those mentioned on Wikipedia) into a simpler, clearer organizing structure that groups them by the general mental problem that they were attempting to address.
Every cognitive bias is there for a reason — usually to save our brains time or energy. If you look at them by the problem they’re trying to solve, it becomes a lot easier to understand why they exist, how they’re useful, and the trade-offs (and resulting biases) that they introduce.
He came up with four groups – information overload, lack of meaning, need to act fact, remembering what is important – and argues his grouping as follows:
“In order to avoid drowning in information overload, our brains need to skim and filter insane amounts of information and quickly, almost effortlessly, decide which few things in that firehose are actually important and call those out.
In order to construct meaning out of the bits and pieces of information that come to our attention, we need fill in the gaps, and map it all to our existing mental models. In the meantime we also need to make sure that it all stays relatively stable and as accurate as possible.
In order to act fast, our brains need to make split-second decisions that could impact our chances for survival.
And in order to keep doing all of this as efficiently as possible, our brains need to remember the most important and useful bits of new information and inform the other systems so they can adapt and improve over time.’
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Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
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