Creating emotional bonds [Los Angeles Times]

The Los Angeles Times has a feature story on emotional design, examining how emotions drive decisions and how designing with emotion in mind is becoming steadily more important.

The story includes comments by Tim Brown, chief executive of IDEO, design consultant Donald A. Norman, and Alex Arie, design strategist at Sony Corp., and Jim Barton, chief technology officer at TiVo Inc.

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[via Business Week | Innovation]

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