Crowdsourcing: turning customers into creative directors
Is turning your customers into both creative director and chief of research the ideal low-cost model for business? The BBC reports on the role of crowdsourcing in business:
“Not everyone is so sanguine about the benefits. Jaron Lanier is a US computer scientist, virtual reality pioneer, and author of You Are Not a Gadget. He made Time magazine’s 2010 list of the world’s 100 most influential people.
His concern is that by “mining” the crowd in this way, the wealth that results from the work done remains concentrated in the hands of the people who put out the call – ultimately endangering jobs and the economy. Lanier also believes that crowdsourcing threatens creativity. “
