David Report: Closed Wallets, Closed Minds

Closed Wallets, Closed Minds
We are increasingly suffering from consumption fatigue, but brands and designers have yet to acknowledge the fact, reckons David Carlson in Closed Wallets, Closed Minds, the latest issue of the David Report.

Brands must either get used to the idea of a world in which we buy less, which will at least test theories that endless economic growth is a social necessity, or they need to speak to consumers with new resonance.

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