Design Council on experience design

Today, successful companies are adopting a more holistic and customer-centric relationship model built upon dialogue and interaction between brands and consumers. In doing so, they are considering and designing the ‘total’ experience of their brands.

For customers, all these moments of corporate experience combine to shape perceptions, motivate their brand commitment and influence the likelihood of repurchase in the future.

Experience design is therefore driven by consideration of the ‘moments’ of engagement between people and brands, and the memories these moments create.

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