Design ethnography: strategy for visual communications

Ethnography, a field of anthropological study and a research technique, helps visual communication designers create materials that evoke meaning and inspire action in their audiences. Ethnography enables a designer’s understanding by uncovering cultural contexts and social norms.

This thesis examines the intersection between the fields of ethnography and visual communication design. First, the thesis describes the value of ethnography in developing effective strategies for visual communication design. Second, the thesis describes how designers can most effectively collaborate with ethnographers in all phases of the design process.