Although at times it can seem difficult to change just one personâ€™s behavior, Professor Banny Banerjee, director of the Stanford Design Program says it is possible for design to induce large numbers of people to change their lifestyle, including deeply ingrained habits, to cause them to do better by the environment.
Stanford researchers awarded $6.27 million to study energy efficiency and human behavior
The Stanford team will use the money to develop technologies that provide consumers with information about energy consumption in an engaging and usable way.
Never mind what people believeâ€”how can we change what they do? A chat with Robert Cialdini
When it comes to energy, policymakers are often confronted with human behavior that seems irrational, unpredictable, or unmanageable. Advocates for energy efficiency in particular are plagued by the gap between what it would make sense for people to do and what they actually do. Efforts to change peopleâ€™s behavior have a record that can charitably be described as mixed.