Insights curated by Experientia, the UX research and design consultancy

“Design Matters” roundtable discussion at the Fortune Innovation Forum

2 Dec 2005
Business, Conference, Design (general), Innovation

The second day of the Fortune Innovation Forum featured a panel discussion called “Design Matters” with Chris Bangle of BMW Group Design, Minda Gralnek of Target and Richard Koshalek of the Art Center College of Design.

Is design the same thing as innovation? Is design more important than innovation? Or is innovation more important than design?

The Fortune panel discussion touched on each of these questions, and offered insights into how two vastly different companies – Target and BMW – are integrating design into their core corporate strategies.

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Read discussion notes on Being Reasonable
Read discussion notes on Experience Manifesto

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