All web designers use perceptual persuasion in their designs, but without knowing they do. Interaction designer Wouter Middendorf delves into the matter:
“Persuasive design is hot. Especially on the web as designers found out that the internet perfectly lends itself for persuasion. The combination of both interpersonal and mass communication as well as its interactivity creates a perfect environment to apply persuasive techniques like the ones described by Maurits Kaptijn in his article on Persuasion Profiling. These kind of persuasive techniques can be traced back to psychological principles that rely on symbolic strategies to trigger emotions or emotional aspects in order to motivate people towards a preferred behavior. Almost all of these techniques work on the level where users interact with the website. A good example of such a persuasive technique on that interaction level can be found on LinkedIn. Users are persuaded (or motivated) to complete their profile through the completeness bar that is placed next to their LinkedIn profile. The psychological principle that is at work here is the fact that people crave for completion, which is why it works so well.
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Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]