“He is, of course, much more than a professor. Often called â€œThe father of User Experience,â€ Norman coined the phrase some two decades ago. Heâ€™s the co-director of the dual-degree MBA and Engineering program at Northwestern University. Professor. Author. Ground-breaking usability theorist. Being taken to school by someone in his league, I can deal with.
I arrived at his Palo Alto home with pad, pen, and camera crew to chat with him about the â€œEngineering of Want,â€ the theme of our maiden issue. I left with a surprisingly environmentalist critique of product design, a preview of his new book, Living with Complexity, and the idea that the ultimate state of UX is for it to disappear. Oh, and he accused me of being a marketer.”
“The ability to explain complex academic theories in palatable laymanâ€™sâ€™ terms is the mark of a good teacherâ€”and Don Norman is certainly that,” writes Ken Grobe in his commentary accompanying the video of the interview.