12 September 2008

Eataly launching in Tokyo and New York

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Eataly
Eataly, the very successful “slow” and experiential supermarket in Turin, Italy, is now opening branches in Tokyo and New York.

According to the La Repubblica newspaper, Eataly will inaugurate its first foreign branch on 26 September in Tokyo’s Daikanyama neighbourhood. The two-floor, 1500 m2 shop will feature a sales area (including a bakery, pastry shop, ice cream angle and coffee shop), a restaurant area (with zones devoted to pasta, salami/cheese, and vegetables), and — typically, Slow Food — an educational zone for courses on food culture, meetings with chefs, cooking lessons, and wine and food tastings.

On sale will be both Japanese products (to value the “short supply chain”) and Italian products, primarily coming from the Piedmont and Liguria regions. Eataly Tokyo will be open from 8 in the morning until midnight, and have a staff of about 100.

The New York branch is currently set to open in December.

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