Enriching the online shopping experience
When it comes to categories of products sold, apparel & accessories is the biggest kid on the Internet retailing block. E-retailers in this category account for 80 of the top 500 retail web sites, according to the Internet Retailer Top 500 Guide.
The category, however, also has one of the biggest hurdles on the web: merchandise that shoppers really like to feel, hold and try on, actions impossible to achieve via an Internet connection.
But that’s not stopping the apparel & accessories e-retailers named to the Hot 100 from using web tools and technologies to come as close as possible to helping shoppers “feel” merchandise and have an online experience similar to one they would have in a store.
The article continues with features and examples on what each of the top 25 apparel & accessories firms are doing to enrich the online shopping experience.
