Ethnic minority groups continue to lead the way on digital device take-up and use
“Ethnic minority groups are at the forefront of digital communications in the UK, with high levels of mobile phone, internet and multichannel television take-up. But, despite this, many people from ethnic minority groups lack confidence finding content online and are concerned about content delivered on digital communications, new research from Ofcom reveals.
Ofcomâ€™s media literacy audit of UK adults from ethnic minority groups draws on quantitative research from the four largest ethnic minority groups in the UK : Indians, Pakistanis, Black Caribbeans and Black Africans. The audit provides a rich picture of the different elements of media literacy across television, radio, the internet and mobile phones amongst ethnic minority groups.”