Ethnographic study on impact of social tools on sales

Sell or else
An in-depth ethnographic study of the social media habits of Blacksburg, VA, the first internet wired town in the world, demonstrates the power of consumer endorsed goods and services on sales, according to a study by OgilvyOne, New York.

As a town of early adopters, the residents and businesses of Blacksburg are using geo-local services such as Foursquare, combined with Twitter, blogs and Facebook to deepen relationships with friends, neighbors and clients. For businesses, this means cultivating and building a loyal customer base that in turn drives sales.

Read article