Ethnography in UX

Nathanael Boehm
In his book The Human Factor, Kim Vicente presents the Human-Tech Ladder, which categorizes human and societal needs according to five factors: physical, psychological, team, organizational, and political. Many UX professionals are familiar with usability testing, which focuses on the first two rungs of this ladder—the physical and psychological factors of people’s interactions with technology.

In this article for UX Matters, Nathanael Boehm, user experience and social interaction designer for the Australian Government wants to look at ways in which UX professionals can conduct research, usability testing, and evaluation for the upper rungs of the Human-Tech Ladder—the social elements of technology design and how people interact with a particular technology while working together within an organization.

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