European executives rely on customer understanding to boost innovation, survey shows
A Booz Allen Hamilton innovation survey, conducted in the late summer and autumn of 2004, asked European executives to rate the importance of various drivers of innovation performance.
Top of their list is improved customer understanding or customer insight, whether through partnerships with customers, traditional customer research (e.g. surveys and focus groups), direct customer observation or more future-oriented visioning exercises.
The survey involved 261 executives in seven countries: Austria, France, Germany, France, Italy, The Netherlands, Switzerland and the UK.
Download survey results (pdf, 644 kb)
(via CPH127)
