Experience experiment [Fast Company]
Sporting Puma sneakers and a downtown hipster haircut or two, a team from the design firm Imagination USA shuffles into a fourth-floor loft in New York’s SoHo district. They’re met by David Polinchock, who offers Blow Pops and ushers them into a big space punctuated with inspirational quotes on the walls. (“Nothing is real until it is experienced — John Keats.”)