Experience experiment [Fast Company]

Sporting Puma sneakers and a downtown hipster haircut or two, a team from the design firm Imagination USA shuffles into a fourth-floor loft in New York’s SoHo district. They’re met by David Polinchock, who offers Blow Pops and ushers them into a big space punctuated with inspirational quotes on the walls. (“Nothing is real until it is experienced — John Keats.”)

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