"Macromedia is motivated by the belief that great experiences build great businesses. Great experiences are hard to quantify, but we all know when we are having them. They are the memorable events that give shape to our lives. We believe that technology has reached a point in enabling the digital world to move beyond function towards great experiences – experiences that can complement and even compete with those of the physical world.
Experience Matters is the name of a section on the Macromedia website where the company wants to show its customers "what great experiences are, how they deliver better business results and how to create them".