9 December 2010

Experientia collaborates with top Korean university

Be the first to share
Media
Business
Services
Social Issues

UNIST
Experientia, the international user experience design consultancy, has signed a five-year research and education collaboration agreement with the Design and Human Engineering School (DHE) of the Ulsan National Institute of Science and Technology (UNIST) – Korea’s new top university – in a quest to change the way that design is seen and practiced in Korea.

UNIST was founded in 2009 in the industrial city of Ulsan, and aims to foster world-class education in science and technology, with top-notch students (top 3% of student intake), faculty (20% foreign), and facilities. All courses are conducted in English. UNIST, which already has a substantial online programme, also aims to be Korea’s first mobile campus: students can watch lectures, get their assignments and track their grades using smartphone apps whenever and wherever they need them.

Traditionally design in Korea has been art-based and offered through art schools. DHE is aiming to change this, by driving global industry collaboration and encouraging a multi-disciplinary approach in research and education. All students have two cross-discipline majors from Integrated Industrial Design, Engineering & Systems Design and Affective & Human Factors Engineering.

The main focus of the Experientia-UNIST/DHE collaboration will be on human-centred design and on applying this powerful innovation approach in the education of future designers and engineers, and in conducting effective applied research projects.

Experientia will support UNIST/DHE in the development of its educational programme, through adding a horizontal user experience driven didactic approach; defining a comprehensive research methods course; contributing specific expertise in areas such as interaction design, interface design and industrial design, amongst others; and organising projects workshops, teacher seminars and summer camps.

Other ideas currently being explored involve student and staff/faculty exchange, co-operation in joint research projects (possibly as part of wider European research initiatives), an in-depth longer-term collaboration on yachting design, and possible joint publications or presentations at international conferences.

In the following months Experientia and UNIST/DHE will work on shaping the specifics of the collaboration agreement through further discussions and project agreements.

Experientia has a long-term commitment to design education and research. Its partners and collaborators have been lecturing and teaching design at important international universities and design schools for many years, including the Academy for Art and Design in Berlin, Germany. Banff New Media Institute (Banff, Canada), Design Center Busan (Busan, South Korea), Domus Academy (Milano, Italy), IED (Torino, Italy), Interaction Design Institute Ivrea (Ivrea, Italy), Jan Van Eyck Academy (Maastricht, Netherlands), Politecnico di Milano (Milan, Italy), Politecnico di Torino (Torino, Italy), Rhode Island School of Design (Providence, RI, USA), Samsungʼs Innovative Design Laboratory (Seoul, South Korea) and Umea – Institute of Design (Umea, Sweden). Experientia has also been involved in several regional and European research projects.

Links:
Experientia
UNIST
– Korea Times: UNIST to foster elites in science, tech fields
– Korea Times: Universities’ English-friendly policy has pros and cons
– Joong Ang Daily: Unist aims to be Korea’s first mobile campus

Be the first to share
17 July 2019
The digital lives of refugees [Research report]
There is growing recognition among donors and humanitarian organisations that mobile technology and mobile network operators (MNOs) have an important role to play in the delivery of dignified aid. This includes providing digital tools that …
5 July 2019
Experientia on addressing vaccine hesitancy
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best …
2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real …
5 April 2019
The story of Spotify personas
Spotify's product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an …
31 March 2019
Research findings send automated sentiment analysis to the trash bin
The age of social media has opened up exciting opportunities for researchers to investigate people’s emotional states on a massive scale. For example, one study found that tweets contain more positive emotional words in the …
31 March 2019
Time Change: How the UX of Time Begins Below the UI
The user experience of most web-based applications begins well below the interface, all the way down to fields in a database. Examining how systems and users experience time prove this point dramatically. Think about how …
19 March 2019
Interested in a career with us?
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for …
9 March 2019
Innovation is about understanding culture
Jay Hasbrouck, Founder of Filament Insight & Innovation, argues that ethnographic thinking is an overall innovation strategy that can strategically guide large organisations in how they innovate, can drive their efforts to build innovation capacity, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 July 2019
Experientia on addressing vaccine hesitancy

Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

See all articles