31 March 2017

Experientia guide to Milan Design Week 2017

Be the first to share
Social Issues

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners.

Milan might be best known for its busy streets, traditional cafés and world class fashion, but when it comes to inspiring events that set the city’s vibrant heart beating, nothing beats Milan Design Week. For the Milanese, it celebrates the arrival of spring, as the city becomes a hub of creation, dispersed throughout four main design districts. Whether there is an event by a renowned furniture brand, an independent publishing house, or an exhibition by one of the world’s best known consumer electronics companies, the next big thing is just an entry to a magnificent palazzo away, probably with a slice of pizza in the hand, since there is never enough time for lunch.

Milan Design Week has become a global phenomenon and in recent years, it has grown to encompass not just furniture but also interaction, service and UX design, making things even more complicated when it comes to deciding where to go and what to experience in the limited amount of time. But fear not! For the 2017 edition, we asked Experientia’s designers, strategists and partners what they’re most excited about in the newest edition. Here are their top tips:


Image credit: Mario Yablonina

Gabriella Piccolo
Service Designer
I have always been really engaged with Logotel’s presentation in past design weeks. This year they will showcase an exhibition called Posthuman in the Ventura Lambrate district, showing traces of relationships between human and technology through an art installation made by robots. Question of the day: will artificial intelligence create a new species? Maybe not, but the process will certainly be fun!


Image credit: StudioPepe

Mark Vanderbeeken
For this year’s Fuorisalone, I am excited to see the prototype of SWISH, a programmable wooden chair created by Carlo Ratti Associati and Cassina.  “The Visit” project in Brera Design Apartments organized by creative agency StudioPepe also is eye-catching, with the contribution of companies such as Vitra and Bultaup. As for Salone del Mobile, the reveal of Tom Dixon’s “secret” bed project for IKEA is a must-see. Moreover, Intesa Sanpaolo’s Innovation Centre will be organising a talk “Fostering innovation with service design” at their booth in Padiglione 24 on Friday, with Experientia’s contribution. It will explore service design methodologies applied to the contexts of millennials and the circular economy, and will definitely be a unique event!


Image credit: Punkt.

Jan-Christoph Zoels
Partner, Head of Design
Beforehand it is really hard to grasp how the events will actually turn out! However, among the invitations I got so far, I can say the most interesting looks like the Urban Mobility Project by Punkt. organized in collaboration with ECAL Lausanne, RCA London and Design Academy Eindhoven. The project will present innovative solutions for transportation in respective cities and will take place in the “A Matter of Perception: Linking Minds” exhibition in Palazzo Litta. During the week I will definitely visit the booths of the design schools as well, especially RISD.


Image credit: Dowel Jones

Naz Kazazoglu
Business designer
It is always interesting to see what the “most talked about” companies have put together, however for me the most striking thing about Milan Design Week is always Ventura Lambrate and Salone Satellite, researching what young designers from all around the world have been thinking about this last year. It is an amazing opportunity for new ideas, meeting new people and good visual stimulation! The LOCAL MILAN show in the 5Vie district looks interesting, featuring one of the design studios I am currently obsessed with (the Australian Dowel Jones) so I am definitely going to look into that. In this edition of Ventura Lambrate, there is the Everything’s Connected exhibition by Norwegian Crafts that will be showcasing work of young Norwegian designers which I am looking forward to seeing as well!


Image credit: Opendot

Mattia Della Libera
Digital strategist
To choose where to go during Milan Design Week, I always listen to my peers on Facebook and Twitter. Some interesting events suggestions coming from my friends are the Internet of furniture talk at Opendot, which this year will have a focus on the sharing economy and open innovation, and the Human after all talk by Macao that explores man / machine interaction. Design week will also be a great opportunity to visit the new spaces of Microsofthouse and Fondazionefeltrinelli. Enjoy! 🙂


Image credit: Wallpaper Magazine

Anne-Laure Jaquinet
Business designer
Wallpaper* magazine is my go-to when it comes to discovering trends and accessing the latest information on design, travel and restaurants. Their online selection from last year’s edition was very interesting, so I wouldn’t miss the chance to check out their FuoriSalone exhibition in the WallpaperSTORE* Apartment pop-up shop in Piazza Arcole. This year they have an exclusive installation by Analogia Project called Golden Forest, plus the space is designed by renowned architect Mario Bellini, making it a must-see for anyone who is in Milan that week.


Image credit: THINGS

Ilaria Scarpellini
UX Designer
In the Tortona area, the Internet of Things agency THINGS is organising a full five days of talks, exhibitions and workshops with the participation of our Torinese locals “Casa Jasmina”. The event is called “tech.NO.MAD” and it will be exploring the neo-nomadic lifestyle, presenting several IoT products, prototypes and concepts. For me it is especially interesting to go listen to the talk on Wednesday about chatbots and get my hands dirty trying to build one!


Final tips: leave the house early, wear comfortable shoes, hydrate and have fun!

Don’t forget to follow @experientia_ux on Instagram to follow our discoveries in real time.

Hope you have a great week,








Be the first to share
19 March 2019
Interested in a career with us?
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for …
9 March 2019
Innovation is about understanding culture
Jay Hasbrouck, Founder of Filament Insight & Innovation, argues that ethnographic thinking is an overall innovation strategy that can strategically guide large organisations in how they innovate, can drive their efforts to build innovation capacity, …
13 February 2019
Papers on behaviour, design and the circular economy
Consumer insights into the circular economy Report of stakeholder meeting, 25 October 2018, 14 pages The "Stakeholder Meeting: Consumer Insights into the Circular Economy" in Brussels on 25 October 2018, was co-organised by the Collaborating Centre on …
20 January 2019
[Book] The Age of Surveillance Capitalism
The Age of Surveillance Capitalism: The Fight for the Future at the New Frontier of Power Shoshana Zuboff Profile Books, 31 January 2019 704 pages The challenges to humanity posed by the digital future, the first detailed examination of …
22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
22 December 2018
The tyranny of story
In this BBC Radio 4 series, British journalist John Harris examines the potency of narrative, both in the stories that define us as individuals and in those that shape our understanding of the public domain. Story …
27 November 2018
[Report] Hiding in Plain Sight: Impact Investing in the Creative Economy
In October 2018, Rockefeller Philanthropy Advisors published Hiding in Plain Sight: Impact Investing in the Creative Economy, a new report from RPA sponsored project Upstart Co-Lab. The report is the first analysis of the tremendous …
20 November 2018
Journal of Business Anthropology devoted to design anthropology
The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. The theme of the latest issue - Vol 7, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

27 April 2018
Impact through Design – Event in Turin, Italy

(Scroll down for English) Come può il design generare impatto? In continuità con il summit International Days of Deans and Experts: Impact Through Design (Barcellona, aprile 2018) Torino ospita il primo evento dedicato alla prospettiva italiana sull’impatto generato attraverso il design in riferimento ai Sustainable Development Goals definiti dalle Nazioni Unite. Attori dell’ecosistema territoriale ed […]

See all articles