29 August 2016

Experientia discussing ethnography and patient-centricity at EPIC 2016

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This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry.

The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities.

On the second day of the conference, Experientia collaborator Ciara Green will present a paper titled “Ethnography is the path-maker to better care: paving the way to a patient-centric healthcare model”. The paper is part of the session exploring the role of Ethnography on Organizations and Change.

Experientia’s paper presents a clear and flexible model for understanding the concept of patient-centricity. This model emerged from our own ethnographic work in healthcare contexts, and was tested and strengthened with a literature review and interviews with experts and thought leaders in the healthcare industry. Our model posits that patient-centric care should be Personalized, Hassle-free, Active, Collective and Transparent (PHACT). Hospitals, payers, clinicians, Pharma and MedTech divisions (among others) can use these pillars as a guide to drive their transition to patient-centricity. The underpinning principle for the PHACT model is that ethnographic inquiry is the necessary path-maker for each stakeholder to understand the best ways to implement and maintain these five pillars of patient-centric care in their particular healthcare context.

The full paper will be available soon in the conference proceedings, on Intelligences, Epic’s searchable archive of conference proceedings.

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