The Next Nature website sets out to radically shift our notion of nature:
Our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as opposed, they now appear to merge or even trade places.
We must no longer see ourselves as the anti-natural species that merely threatens and eliminates nature, but rather as catalysts of evolution. With our urge to design our environment we create a ‘next nature’ which is unpredictable as ever: wild software, genetic surprises, autonomous machinery and splendidly beautiful black flowers. Nature changes along with us!
The themes part of the website delves into the core of the vision, with sections on Intimate Technology, the Anthropocene, Nongenetic Evolution, Innovative Nostalgia, Meat The Future, Hypernature, Food Technology, Boomeranged Metaphors, Anthropomorphobia, Guided Growth, Back to the Tribe, Manufactured Landscapes, Wild Systems, Augmented Bodies, the Society of Simulations, Microbial Factories, Image Consumption, Suburban Utopia, Office Garden, Fake Nature, Manufactured Animals, Information Decoration, Plastic Planet, Supermarket, Biomimicmarketing, Recreation, and Next Nature.
The Next Nature book is a compendium of the most thought provoking observations from nextnature.net, completely re-edited and supplemented by thematic specials, new visual material and stunning graphics, as well as guest essays by (a.o.) Bruce Sterling, Kevin Kelly, Rachel Armstrong, Tracy Metz, Bas Haring, Peter Lunenfeld, and Jos de Mul (which are also available on the site).
In the Lab the Next Nature team, in collaboration with the Industrial Design Department of the Eindhoven University of Technology, also develops concrete design projects. The goal is to grow a methodology on how to design, build and live in Next Nature.
The initiative is run by the Next Nature Network (NNN), a Dutch non-profit, that explores how our technological environment becomes so omnipresent, complex, intimate and autonomous that it becomes a nature of its own. The Network stimulates discussion, initiates publications, creates traveling exhibitions and organizes events.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Vaccine hesitancy is a top10 global health threat. Dealing with it successfully requires understanding it as a behaviour and generating a holistic view of people’s perspectives & ecosystems. This way we can identify the best opportunities for intervention. Here is Experientia’s position on vaccine hesitancy and our tailor-made support for the vaccine industry.
100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]
Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]
Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “Transforming the Healthcare Experience Together”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]
Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]