Customers always have problems to solve, even more so in a downturn. This downturn itself is creating a permanent impact on customer needs and at the same time creating new ones. Take ethnographic quick and deep dives and quickly realign your business models to meet their needs. Rethink your business starting with these new opportunities.
Tuning up your focus on customer needs is more crucial than ever, writes business and innovation strategist Idris Mootee.