Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to undo oneâ€™s operations. Apple, they argue in a long essay, has lost its way, driven by concern for style and appearance at the expense of understandability and usage.
“Apple is destroying design. Worse, it is revitalizing the old belief that design is only about making things look pretty. No, not so! Design is a way of thinking, of determining peopleâ€™s true, underlying needs, and then delivering products and services that help them. Design combines an understanding of people, technology, society, and business. The production of beautiful objects is only one small component of modern design: Designers today work on such problems as the design of cities, of transportation systems, of health care. Apple is reinforcing the old, discredited idea that the designerâ€™s sole job is to make things beautiful, even at the expense of providing the right functions, aiding understandability, and ensuring ease of use.”