Gathering user ideas

Nokia’s IdeasProject website is intriguing.

A content focused platform focused on high level discourse, it contains interviews with thought leaders in communications technology and disruptive ideas, and get’s updated on a nearly weekly basis (recently with venture capitalist Jeff Clavierpress release).

Curiously they don’t even talk about Nokia or interview Nokia staff.

Yet, it nevertheless establishes Nokia as a leader in communications discourse, and raises its brand identity.

Then the company went further.

Once the audience was built and a level of discourse established, the site opened up for user ideas. They now have 250, and many are elaborate, thoughtful and possibly actionable.

Take a look. It’s worth 10 minutes of your time.

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