A content focused platform focused on high level discourse, it contains interviews with thought leaders in communications technology and disruptive ideas, and get’s updated on a nearly weekly basis (recently with venture capitalist Jeff Clavier – press release).
Curiously they don’t even talk about Nokia or interview Nokia staff.
Yet, it nevertheless establishes Nokia as a leader in communications discourse, and raises its brand identity.
Then the company went further.
Once the audience was built and a level of discourse established, the site opened up for user ideas. They now have 250, and many are elaborate, thoughtful and possibly actionable.
Take a look. It’s worth 10 minutes of your time.