9 June 2012

Genevieve Bell: women are tech’s new lead adopters

Be the first to share
Media
Business
Services
Social Issues

Social scientist Genevieve Bell – who is also the interaction and experience research director at Intel Labs – gave a major talk on what the future of technology looks like, and why middle-aged women may determine that future.

The talk, entitled “Telling the Stories of the Future: Technology, Culture and What Really Matters”, was the keynote at the Commonwealth Broadcasting Association Conference that took place in Brisbane in April, and was rebroadcast as a “Big Idea Talk” on Australian Radio.

Alexis Madrigal explores her talk in more depth at Atlantic, and cites some quotes, including these ones:

“It turns out women are our new lead adopters. When you look at internet usage, it turns out women in Western countries use the internet 17 percent more every month than their male counterparts. Women are more likely to be using the mobile phones they own, they spend more time talking on them, they spend more time using location-based services. But they also spend more time sending text messages. Women are the fastest growing and largest users on Skype, and that’s mostly younger women. Women are the fastest category and biggest users on every social networking site with the exception of LinkedIn. Women are the vast majority owners of all internet enabled devices – i.e. readers, healthcare devices, GPS – that whole bundle of technology is mostly owned by women.

So it turns out if you want to find out what the future looks like, you should be asking women. And just before you think that means you should be asking 18-year-old women, it actually turns out the majority of technology users are women in their 40s, 50s and 60s. So if you wanted to know what the future looks like, those turn out to be the heaviest users of the most successful and most popular technologies on the planet as we speak.”

“Furthermore, most consumers don’t own devices just by themselves, those devices exist within social networks. Consumers share devices in families, so that a mobile phone is owned by multiple people, a laptop is used by multiple people, an email account is used by multiple people. […]”

Listen to audio (mp3)

Be the first to share
5 April 2019
The story of Spotify personas
Spotify's product designer Mady Torres de Souza and senior user researchers Olga Hörding and Sohit Karol explain how they developed their personas tool, how they use it today and why it’s so useful for an …
4 April 2019
When ethnography becomes a joke
For a number of years, we have witnessed a diminishing appetite for ethnographic work among commercial clients, writes Patricia Sunderland, PhD and founder of Cultural Research and Analysis, on the site of the Qualitative Research …
4 April 2019
Old, online, and fed on lies: How an aging population will reshape the internet
Although many older Americans have, like the rest of us, embraced the tools and playthings of the technology industry, a growing body of research shows they have disproportionately fallen prey to the dangers of internet …
31 March 2019
Research findings send automated sentiment analysis to the trash bin
The age of social media has opened up exciting opportunities for researchers to investigate people’s emotional states on a massive scale. For example, one study found that tweets contain more positive emotional words in the …
31 March 2019
Time Change: How the UX of Time Begins Below the UI
The user experience of most web-based applications begins well below the interface, all the way down to fields in a database. Examining how systems and users experience time prove this point dramatically. Think about how …
9 March 2019
Innovation is about understanding culture
Jay Hasbrouck, Founder of Filament Insight & Innovation, argues that ethnographic thinking is an overall innovation strategy that can strategically guide large organisations in how they innovate, can drive their efforts to build innovation capacity, …
24 February 2019
Ten arguments against algorithmic decision making
Against the Dehumanisation of Decision-Making – Algorithmic Decisions at the Crossroads of Intellectual Property, Data Protection, and Freedom of Information by Dr Guido Noto La Diega, Senior Lecturer in Law at the Northumbria University Law School Published …
16 February 2019
[Book] The Next Billion Users: Digital Life Beyond the West
The Next Billion Users: Digital Life Beyond the West by Payal Arora Harvard University Press, 2019 280 pages A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 May 2019
MacArthur Foundation’s “100&Change” competition now calling for applications

100&Change is a MacArthur Foundation competition for a $100 million grant to fund a single proposal that will make measurable progress toward solving a significant problem. 100&Change will select a bold proposal that promises real progress toward solving a critical problem of our time. And it will award a $100 million grant to help make […]

19 March 2019
Interested in a career with us?

Then we are interested in hearing from you. We have several positions available for talented UX/UI and service designers who are passionate about creating world-class user experiences. Please see the job descriptions on our website for more information, and send us your CV with a cover letter statement about yourself, your experience, and what UX […]

22 December 2018
Our very best wishes for 2019! / Auguri da Experientia!
4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

Experientia is proud to have been a key participant at the Roche Innovation Summit, held at Roche headquarters in Basel Switzerland on 19 June 2018. Themed “​Transforming the Healthcare Experience Together​”, the summit aimed to galvanize the Roche community around the future transformation of healthcare and diagnostics. With 800 attendees from Roche and Genentech global […]

13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

Hai una startup? Hai mai pensato ai benefici che potrebbe trarre dal Design Thinking? Questa è l’opportunità per scoprirlo! DesAlps Workshop #2: Il Design Thinking per la tua startup! Giovedì 28 giugno 2018 – dalle 9:30 alle 17:00 @ I3P | Corso Castelfidardo 30/a, Torino —– Nell’ambito del progetto europeo DesAlps, un team di esperti […]

3 May 2018
Invito: DesAlps innovation workshop per le PMI del territorio piemontese

Experientia è lieta di invitare le piccole e medie imprese del territorio piemontese al: DesAlps Workshop #1: Il Design Thinking per le PMI Venerdì 18 maggio 2018 – dalle 9.00 alle 17.30 @ Rinascimenti Sociali | via Maria Vittoria 38, Torino Scopri i vantaggi che il Design Thinking può portare al tuo business per prepararvi […]

See all articles