A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience.
The survey, which includes 600+ leaders from the world’s biggest brands, also shows that companies embracing social media and customer experience exhibit stronger revenue growth and more dominant market positions.
In the global customer experience survey, you’ll discover:
Methodology and participant profile
A total of 628 respondents were drawn from the Harvard Business Review audience of readers (magazine/enewsletter readers, customers, HBR.org users).
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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