1 October 2017

Google’s Director of User Experience on the power of ethnography in an era of Big Data

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Elizabeth Churchill, Google’s Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. We have, she says, an opportunity to resist taking data as given, an opportunity to bring an ethnographic lens to the collection, management and curation of data, and an opportunity to make sense of what’s intentionally and artifactually collected from people’s interactions with digital devices and services.

“Only by looking for meaning in the data traces, the data “fumes”, will we be able to understand what is of value to people, and able to create lasting services that people value. To be able to do this well, to do this better than we are currently doing it, we need better tools for dealing with data at all scales and granularities—from collection to curation to manipulation to analysis to the drawing of defensible insights and conclusions. We also need innovative techniques and tools to better support data triangulation focused on producing high quality, interpretive work.

Churchill writes that “now is the time for us all to push for and illustrate how an ethnographic lens on data analysis, summarization and triangulation is the future of picture painting. In my world, where we strive to understand not just how and when people use technologies, but also why, an ethnographic perspective on multi-faceted data is the path forward to bringing not just good products and services, but valued and valuable ones.”

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27 November 2018
Nielsen Norman Group on the user experience of chatbots
Far from being ‘intelligent’, today’s chatbots guide users through simple linear flows, and our user research shows that they have a hard time whenever users deviate from such flows, writes Raluca Budiu of the Nielsen …
20 November 2018
Journal of Business Anthropology devoted to design anthropology
The Journal of Business Anthropology is an Open Access journal which publishes the results of anthropological research in business organizations and business situations of all kinds. The theme of the latest issue - Vol 7, …
17 November 2018
[Book] Uberland: How Algorithms Are Rewriting The Rules Of Work
Uberland: How Algorithms Are Rewriting The Rules Of Work by Alex Rosenblat University of California Press October 2018, 296 pages Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that …
17 November 2018
HSBC study on trust in technology
HSBC bank commissioned Populus and Ipsos MORI to conduct an independent study of more than 12,000 people in 11 countries into global technology perceptions and habits. Our Trust in Technology research (pdf report) explores public opinion …
10 November 2018
Experiential Futures: A brief outline
Stuart Candy (@futuryst), an award-winning foresight practitioner, Director of CMU Situation Lab and Associate Professor at Carnegie Mellon School of Design, recently wrote a short intro to Experiential Futures (XF) for designers interested in transition-oriented …
2 November 2018
[Book] Ethnographic study of a Swiss bank’s financial analysts
Stories of Capitalism: Inside the role of financial analysts Stefan Leins University of Chicago Press 2018, 224 pages The financial crisis and the recession that followed caught many people off guard, including experts in the financial sector whose jobs …
31 October 2018
Nissan digging deep into human behavior for autonomy
Just about every automaker in the world is enlisting experts from a variety of fields outside engineering and design to help them develop autonomous vehicles. One of the best known is Nissan’s Melissa Cefkin. Her …
12 October 2018
[Book] Changing Things: The Future of Objects in a Digital World
Changing Things: The Future of Objects in a Digital World by Johan Redström and Heather Wiltse Bloomsbury Publishing September 2018, 192 pages In their new book, "Changing Things: The Future of Objects in a Digital World", assistant professor Heather …

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4 October 2018
Bringing​ ​patients into focus at the Roche Innovation Summit

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13 June 2018
Invito: DesAlps design thinking workshop per la tua startup

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Invito: DesAlps innovation workshop per le PMI del territorio piemontese

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Impact through Design – Event in Turin, Italy

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26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
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